Tuesday, March 17, 2015

Sen. McCain Takes Email Harvesting To Court, With An Assist From ESPN and the NCAA

Arizona Senator John McCain has made it to his own Final Four.  Final Two, actually, in 2008.  Now, he is using the NCAA Men's Basketball Tournament (sorry, ASU women) to "challenge" supporters and potential supporters.

The email (shown below in its entirety) has the simple subject line "I Challenge YOU!", and gives people a chance to click on the picture:

The landing page asks you to input your name, email address and zip code - although it does not indicate it, only the email is "required".  You then have to use an ESPN account before you can enter your picks for the tournament, and compare them to McCain's.

Arizona tips off play on Thursday, the lone representative from the state in the field of 64 68.  As McCain, who is expected to run for reelection next year, will likely say, "Bear Down!"

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