FOLLOWING MONEY IN 2016 PRESIDENTIAL POLITICS

Friday, September 5, 2014

BREAKING, UPDATE: Giffords' Initial Buy Taking Aim At McSally Exceeds Half-Million Dollars (FOLLOWING MONEY IN ARIZONA'S POLITICS)

The opening salvo fired at Martha McSally by Gabby Giffords' Americans for Responsible Solutions ("ARS") totals $557,620.62 and includes (lots of) TV ads, digital advertising and direct mail.

ARS filed their Federal Election Commission report today, detailing the spending.  Arizona's Politics reported on the TV ads Wednesday, based upon Channel 4's report, and the then-just posted ads.

The new report details that each TV ad cost $17,500 to produce and will have $179,000 worth of airtime.  It also details an expenditure of some $75,000 for direct mail and $89,000 for digital advertising.

Ironically, the TV ads criticize McSally for receiving a $1,000 direct contribution and a $13,000 independent expenditure from the National Rifle Association in her 2012 campaign, and the effect that those "lobbyist" expenditures had on her positions; ARS has positioned itself as the national counterweight to the NRA, and its support for Barber is now dwarfing that provided to McSally by the NRA.

(The ads can be viewed at our previous post.)

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