Tuesday, September 16, 2014

DEFINING FELECIA FIRST: Natl GOP AG's To Start Running Their Negative Ads 8 Days Earlier (FOLLOWING MONEY IN ARIZONA'S POLITICS)

Yesterday, Arizona's Politics reported on the $1M ad buy by an arm of the Democratic Attorneys General Association.  Today, word comes of the earlier launch of an ad campaign from the Arizona arm of DAGA's Republican counterpart.

RAGA Arizona ("Republican Attorneys General Association Arizona") plunked down $360,000 for the first week of Phoenix airtime seeking to (negatively) define Democratic nominee Felecia Rotellini.

Significantly, RAGA is now slated to hit the airwaves on October 6, while the DAGA ad (which indicates it mentions both GOP nominee Mark Brnovich and Rotellini) does not start until October 14.  With early voting beginning on October 9, the GOP jump on defining the opponent could be significant.

Rotellini's campaign told supporters in a fundraising email yesterday that $1.6M in attack ads against her were about to hit.   


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