Elvis Costello is releasing a new album in November. To get a little buzz going, part of his team (Shorefire Media, also of Bruce Springsteen fame) sent out a release announcing that four of the songs will be released on limited edition 78 RPM discs. (Although, they put a question mark at the end of the announcement, so did the LA Times get sucked in to treating it as a serious idea?)
The LA Times gave it some attention yesterday, but conspicuously did not address this part of the release (Lupe-o-Tone is the name of the fictional record company):
PURVEYORS OF FINE FLAT PHONOGRAPH RECORDS & CYLINDERS SINCE 1913
OUR MOTTO IS “EGO SUM SATUS INFREMO”
That motto has GOT to be a joke, or a clue to a joke. So, I brushed off my old Latin skills - and/or consulted an online translator. The motto: "I am beginning to growl."
Ah, well. I remember that some of those backward-masked messages were not as funny or clever as hoped for, either.
I wonder if you can turn a 78 backwards. Hmmmmm, maybe Elvis will bring that back, too.
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